FLAWLESS
FLAWLESS NU RAZOR
Flawless was looking to create a TV commercial to promote their newest product, the NuRazor. They chose Pixeldust to showcase the NuRazor with a 3D product animation. Designed specifically for women, the NuRazor is a revolutionary electric hair remover that doesn’t require water.
CLIENT BRIEF
Most high-tech razors are traditionally marketed to men, and their promotions typically feel masculine and focus on functionality. Pixeldust was tasked with animating a cinematic and photorealistic 3D-animated TV commercial that generates desire from women while demonstrating both the practicality and visual appearance of the razor.
With the use of dazzling music, the viewer is teased with a sequence of extreme close-up shots that highlight the unique qualities of the NuRazor. As the music crescendos to a high-energy chorus, more and more of the product is shown, finally revealing the whole product with an impactful resolve. The commercial ends with the razor spinning like it would in a jewelry display, as the narrator tells the viewers that there is no better way for women to shave than with the NuRazor.
OUR SOLUTION
Pixeldust wanted the product animation to portray a sophisticated and feminine feel for the razor. Featuring the NuRazor in this promo like a piece of fine jewelry, Pixeldust showed the magical glows and color palettes that accentuate the curves, soft handle, as well as its non-abrasive shaving technology.With the use of dazzling music, the viewer is teased with a sequence of extreme close-up shots that highlight the unique qualities of the NuRazor. As the music crescendos to a high-energy chorus, more and more of the product is shown, finally revealing the whole product with an impactful resolve. The commercial ends with the razor spinning like it would in a jewelry display, as the narrator tells the viewers that there is no better way for women to shave than with the NuRazor.