FINAL VIDEO
IUCN
After producing two hit promo videos for #NatureForAll, IUCN’s Commission on Education and Communication reached out to Pixeldust looking to produce a third video for their new LOVE #NatureForAll marketing campaign for 2021. The client had three requests, it had to start with a dark tone that led into the new LOVE theme, it had to be stylistically different from the previous two videos, and had to include a graphics package that could facilitate the translation of the video into multiple languages for an international audience.
BRIEF
#NatureForAll is a global movement created by the International Union for Conservation of Nature (IUCN), to inspire love of nature. It is founded on the knowledge that the more people experience, connect with, and share their love of nature, the more support and action there will be for its conservation. Personal experiences and connections with nature provide powerful benefits for individual and societal health, well-being, and resilience. They are also the foundation of a lifelong support for nature conservation, including parks and protected areas, and the achievement of biodiversity and sustainable development goals and targets
With previous experience working on #NatureFoAll, the Pixeldust team was quickly able to get started on several motion graphics titles concepts. Since the video was intended for a global audience, the font type needed to support accent letters and be legible, while still looking sleek and beautiful. Since the video progresses from a dark ominous theme to a bright “love” theme, Pixeldust felt two font styles would be appropriate to mark the change of pace.
Pixeldust’s 3D animation expertise also came into play as they searched for creative ways to bring across #NatureForAll’s new LOVE theme. They thought, what could better represent the love of Nature than a heart shaped planet Earth? With years of experience creating 3D shots of Earth from space, the CGI team was able to create a variety of renders of a heart shaped Earth from multiple angles.
STYLE DEVELOPMENT
CONCEPTS
To date, the video has been translated into over forty languages, and its release was accompanied by a printable card game that teaches nature conservation in a fun interactive way.
