According to our Head of AR/VR Development, Samar Shool, AR immerses virtual content into the user’s real world, whereas VR immerses the user themself into a completely virtual world cut off from their immediate surroundings. Think about going scuba diving versus going to the aquarium. With VR one can swim next to dolphins, whereas with AR you could experience the dolphin popping out of the aquarium wall in front of you! While the decision to use AR vs VR depends on one’s unique business objectives, there are some comparisons that can help narrow down the best option:
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