Understanding what are Core Web Vitals is the first step in optimizing your website experience. Core Web Vitals are Google’s way of measuring a website’s performance based on loading speed, interactivity, and visual stability. These metrics are like a report card for your site’s user-friendliness, and they play a significant role in how Google ranks your site. In short, better Core Web Vitals mean better SEO, more traffic, and happier users. The key metrics include:
Let’s break these down to see why they matter and how they affect your users.
How to Improve CLS
Once the page loads and a user starts interacting with your site, it should feel smooth and instantaneous. If your site lags when users try to click, scroll, or type, it can be frustrating and might cause them to abandon your site. Imagine a user trying to add a product to their cart, but there’s a noticeable delay between their click and the page’s response. This lag can negatively perceive your site’s functionality and deter users from completing their actions.
INP measures your page’s responsiveness, tracking how quickly it displays new content after user interaction. Aim for an INP time of 200 milliseconds or less.
How to Improve INP
Now that you have some understanding of the three metrics and what you can do to improve them, analyzing your Core Web Vitals is the next step in optimizing your site’s performance. Google provides several tools to help with this:
When users visit your website, they want to see the content quickly. If the most significant part of your page, like a large image or a headline, takes too long to load, visitors may leave before they even get a chance to interact with the rest of your site. This slow load time can lead to a high bounce rate and a low user satisfaction. LCP measures how long it takes for this largest piece of content on your page to load. Ideally, this should be 2.5 seconds or less. If your LCP is lagging, it might be due to slow servers, unoptimized images, or bulky scripts. Fixing these laggy load times help keep users engaged and improve their overall experience.
How to Improve LCP
Now that you have some understanding of the three metrics and what you can do to improve them, analyzing your Core Web Vitals is the next step in optimizing your site’s performance. Google provides several tools to help with this:
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