Security you can't see is hard to sell. For the launch of IGEL's UD3, powered by AMD Ryzen, Pixeldust built a photoreal 3D product animation that flies inside the device and into the operating system that protects it.
IGEL Technology, a leading innovator of software and hardware for cloud workspaces, was introducing the UD3, the next-generation endpoint device for its edge OS, powered by an AMD Ryzen processor. It needed a high-energy promo that could market the device and visualize the product at the same time.
Pixeldust jumped in head first. The team rendered 100% of the CGI in real time in Unreal Engine, staging dramatic shots inside and outside the UD3 and imagining a digital world inside the IGEL OS where security comes to life. The project ran during the COVID-19 pandemic, and Pixeldust’s remote production pipeline delivered high-fidelity, photoreal animation without missing a deadline.
Inside the UD3: a 3D product visualization
The content had to do two jobs: promote the UD3 and show the product in detail. The team designed dramatic shots outside the device, staged in an abstract environment that puts the hardware front and center.
Inside, Pixeldust built a highly detailed, stylized interior of the device, calling special attention to the AMD Ryzen chip at its heart.
Beyond the device itself, the artists dreamt up a digital world inside the IGEL operating system that highlights its security and performance. The biggest challenge was visualizing that virtual world inside the CPU, where the chain of trust unfolds: digital locks open and close as beams of information come into contact with them.
Pixeldust kept pushing its real-time rendering pipeline forward, using Unreal Engine for 100% of the CGI. More than a game engine, Unreal has become an industry-standard photoreal solution for real-time cinematics and is widely used in television and film.
The 3D model assembly was done in Maya 2020, while shading, lighting and camera work came together in Unreal Engine. The team used Unreal’s RTX ray tracing for real-time reflections and global illumination, visualizing complex abstract environments at lightning speed.
Frames from the promo
