2D Animation That Moves Audiences — and Moves the Needle
From character-driven storytelling to data-rich explainers, Pixeldust creates 2D animation that simplifies the complex, captures attention, and converts viewers into customers.
Trusted by
industry leaders
Recognition
17
Emmy Awards
43 nominations · directing, design, animation, editing
55
AAF Best of Show & Judges Awards
13
Telly Awards
7
New York Festivals World Medals
22 years · since 2004
Dozens of clients
Clear 2D Animation Without the Vendor Juggling
You need a complicated idea explained simply, on time, and without managing a string of vendors. With Pixeldust, one in-house team writes, designs, animates, voices and finishes your 2D animation, so you have a single point of accountability from first script to final file. We have worked this way since 2004, on projects like Discovery kids Amazing Me, UC Berkeley’s psychedelics research explainer and WebMD patient education.
Your experts review the script and storyboards before animation begins, so accuracy and brand questions are settled while changes are still easy. Clear milestones and review rounds are built around your approval schedule, which protects both your deadline and your budget.
You also get more out of one production. We deliver the cuts your channels need, from web and social to broadcast, with captions and localized versions. Because it is animation, you can update a line, a fact or a market later without starting over.
Our 2D animation process
Every Pixeldust animation project follows the same proven six-stage pipeline, refined over two decades of broadcast, healthcare, and corporate production. You review and approve at every stage, so there are no surprises, no scope creep, and no missed deadlines.
Align on goals, audience and action.
- Goals & key messages
- Audience analysis
- Brand guidelines
Map every scene before animating.
- Narrative scriptwriting
- Scene-by-scene boards
- Early issue catching
Style frames for your approval.
- Character design
- Backgrounds & iconography
- Style frames
Fluid motion and precise timing.
- Character animation
- Motion & timing
- Milestone reviews
Voice, music and sound design.
- Voice casting
- Music & sound effects
- Your talent welcome
Final revisions, every format you need.
- Client review rounds
- Format versions
- Web, social, broadcast
What we create
Our 2D animation services cover every format and every platform your marketing, training, and communications teams need. We produce animated explainer videos that break down products, services, and processes into digestible stories that audiences watch all the way through and remember afterward. We create character animation that builds emotional connections between your brand and your viewers — the kind of connection that turns a first-time visitor into a loyal customer.
We design animated infographics and data visualizations that turn dense spreadsheets and research reports into compelling visual narratives that stakeholders actually want to engage with. We build motion-rich social media content that stops the scroll on Instagram, LinkedIn, TikTok, and YouTube — platforms where attention is the scarcest resource and static images simply cannot compete.
Whether you need a 15-second social ad, a 90-second product explainer, or a 10-minute training module, our team tailors the visual style, pacing, and narrative arc to your specific audience and your measurable goals. Every project starts with strategy — understanding who you are talking to, what you want them to do, and exactly how animation can get them there.
Related projects
Industries We Serve
Pixeldust’s 2D animation work spans healthcare and pharmaceuticals, where we have created patient education content for WebMD and Mayo Clinic that turns complex medical information into visuals patients actually understand. We serve government and defense clients, where we visualize policies, training protocols, and program overviews that need to be clear, accurate, and accessible to diverse audiences. We work with technology and SaaS companies, where we distill complex platforms into crisp product demos that shorten sales cycles and reduce onboarding friction.
We also partner with financial services firms, where we make regulatory topics and investment concepts accessible to everyday consumers. And we work extensively with nonprofits and advocacy organizations, where we help tell stories that drive donations, awareness, and social impact. Whatever your field and whoever your audience, we create animation that speaks their language and earns their attention.
Healthcare & pharma
Government & defense
Technology & SaaS
Nonprofits & advocacy
The Business Case for 2D Animation
Animation is not a nice-to-have. It is a revenue driver. Marketers who use video content see 49% faster revenue growth than those who do not. Animated explainer videos generate 22% higher engagement rates than traditional talking-head formats. And 82% of consumers say they would be more likely to buy after watching an animated explainer — a stat that makes 2D animation one of the highest-ROI content investments you can make.
When Dropbox added a simple animated explainer video to its landing page, conversions jumped by over 10%. That is the kind of measurable impact that pays for the animation many times over — and the asset keeps working for years, not just the week it launches.
Built to Change as Fast as You Do
The advantages go beyond conversion rates. Animated content is infinitely editable — updating a statistic, swapping a product shot, or localizing for a new market does not require rebooking a film crew, renting a location, or coordinating talent schedules. A single 2D animation can be resized for every platform, from widescreen presentations to vertical mobile stories, without a reshoot. And it gives you complete creative control over your brand’s visual identity, from color palettes to character design to typography, in ways that live-action simply cannot match.
Have a story that needs to move?
Why Pixeldust
We are not a template shop or a freelance marketplace. We are a 17-time Emmy Award-winning studio with a track record of delivering high-end 2D animation for some of the most recognized brands in healthcare, media, technology, and government. Our team of artists, writers, and producers works as an extension of your own, bringing creative firepower and production discipline to every project. When your animation needs to perform — driving leads, educating patients, training employees, or winning industry awards — Pixeldust is the partner that makes it happen.
Frequently asked questions
It depends on the complexity: the length, the illustration style and the amount of character animation. You may be surprised. A polished 2D explainer is often less expensive and less complicated to produce than people expect. We provide a custom quote based on your goals.
A typical 60-90 second animation takes 4-8 weeks from kickoff to delivery, depending on complexity, revision rounds, and approval timelines.
2D animation works in a flat plane (think illustrated characters and motion graphics), while 3D creates depth and dimension. 2D is typically faster and more cost-effective for explainers and marketing content.
We deliver in MP4, MOV, and any platform-specific format you need — including versions optimized for web, social media, broadcast, and presentations.
Absolutely. Every project starts with your brand guide. We match colors, typography, illustration style, and tone to ensure seamless brand consistency.
Yes. Our in-house team handles scripting, professional voiceover, and sound design. We can also work with scripts and voice talent you provide.
