Agencies, production houses, and animation studios: Which do I need and how do I tell them apart?

Mass media communications is an industry that has been profoundly transformed with the exponential advances in technology. In the B2B media world, some companies have decided to incorporate more functions and services into their portfolio. It also means that businesses have changed the way they define themselves both to the world and to potential clients.

Production houses, animation studios, full marketing agencies, and brand experience labs are just some of the terms that have become more common in the industry. This seemingly vague way of defining a business can be confusing when a potential client is looking for a specific service. Clients unfamiliar with these terms may question if they are reaching out to the right team, especially when a company claims to be several of them. Here are some basic definitions that might help you better find what you’re looking for.