Animation ensures brands can be seen and heard, even without volume. Which is pretty important given that 69% of consumers watch online videos with the sound off, according to Verizon Media. Key messaging is the most impactful contributor to the success of a brand. Through animation, a brand’s messaging can be relayed via text, motion graphics, characters, vivid colors, and artistic imagery. Animation proves that the voice of a brand does not need to be articulated with sound. Its memorability, even in silence, speaks volumes.