While reality is 3D, the way we interact and extract information is limited to 2D on screens, in books and other traditionally flat media platforms. Many people think of AR as a new or extremely advanced technological trend, when the truth is that AR is about much more than technology. AR is redefining new ways to interact in the real world through the design of meaningful experiences that impact our senses.
But, what is AR? Augmented Reality uses technology to include sounds, digital visual elements or inputs any kind of sensory information into one’s physical world. To put it easier, Pixeldust’s Creative Director, Ricardo Andrade, defines AR as a technique through which we virtually add digital elements that appear to be a part of the real world.
You may think, why AR? The fast development of this growing trend has made it become a go-to medium of business-to-consumer (B2C) markets. AR will continue to affect companies in every industry by changing the way they engage with their customers, enhance performance, design products and most importantly, innovate how they compete with one another. This unique experience combines real and virtual interactive elements that take customer experiences to the next level.
