A diagnosis is hard enough to hear. Understanding it shouldn't be. For WebMD, Pixeldust creates 3D medical explainers that make conditions, treatments and procedures clear, friendly and easy to follow.
Patients go online looking for answers, and most medical content looks and sounds the same. WebMD came to Pixeldust for innovative, engaging ways to explain medical conditions, treatments, surgical procedures and more, in video styles that stand apart from everything else on the web.
Pixeldust’s strength is breaking complex concepts down and presenting them in a conversational, accessible way. That skill has powered a long series of high-quality 3D medical animations, produced on a real-time rendering pipeline that delivers photoreal 4K results on fast turnarounds.
Making medicine clear with 3D animation
WebMD wanted to explain medical conditions, treatments and surgical procedures through a variety of video styles not commonly found among the multitude of medical content available online. Every topic had to be accurate, clear and approachable.
Pixeldust’s creative process starts with research: evaluating each request and building a fully customized approach around it. Services for WebMD have included script writing, 2D animation, 3D animation, live-action footage, creative use of stock footage, graphic overlays and interactive website design.
These approaches let Pixeldust take a deep dive into the complex, ever-changing landscape of modern medicine.
To meet WebMD’s quick turnarounds, Pixeldust developed a new 3D animation pipeline built on state-of-the-art, real-time rendering. It eliminates the traditional render farm entirely, and with it the long waits for rendered frames and compositing.
With this technique the team produces multiple medical animations in 4K resolution, with a high degree of photoreal complexity, in record time. Every shot is completed start to finish under one roof, including real-time shading, lighting and compositing.
Pixeldust keeps innovating the look and storytelling of the series so the style stays fresh and relevant, always approaching each video with visionary, creative thinking. Over the years, Pixeldust has written and produced hundreds of short-form live-action and animated videos for WebMD.
Frames from the series
