01 — Overview
A card is a small thing to fill a TV screen with. Pixeldust made Visa’s Black Card the star, with dramatic close-ups, beams of light and the card’s own frame as a window onto its benefits.
Pixeldust created a fast-paced, high-energy TV commercial for Visa’s Black Card, using dramatic close-ups and beams of light to show off its sleek design. The frame of the card becomes a window that reveals the Black Card’s benefits without ever leaving its dark, modern world. Choosing product animation over a live-action shoot gave the team limitless creative freedom.
Watch the film — Visa – Black Card
02 — The work
The work
03 — Stills
Stills
