Promotional videos by Pixeldust for AARP's Create the Good, an online tool that connects volunteers with organizations in need.
The American Association of Retired Persons (AARP) approached Pixeldust in need of engaging promotional videos for “Create the Good”, an online tool that unites volunteers and organizations in need of help. This tool allows organizations to list various volunteer opportunities ranging from single day events to ongoing projects. People who want to make an impact in their community can then create an account and find volunteer opportunities that match their unique skills and interests.
The work
AARP wanted to reach three groups at once: potential volunteers, organizations that need them and healthcare professionals. Pixeldust created a unique video for each, tailored to what that audience needs to hear.
The videos show how simple the tool is: organizations list opportunities, from single-day events to ongoing projects, and volunteers find the ones that match their skills and interests.
Stills
