Plenty of people want to help. The hard part is finding where. For AARP's Create the Good, Pixeldust made three promotional videos that connect volunteers, organizations and healthcare professionals with the online tool that brings them together.
Create the Good is AARP’s online tool that unites volunteers with organizations that need help. Organizations list opportunities, from single-day events to ongoing projects, and people who want to make an impact in their community create an account and find opportunities that match their skills and interests.
AARP, the American Association of Retired Persons, asked Pixeldust for engaging promotional videos, tailored to three different audiences.
A tailor-made campaign
AARP wanted to market Create the Good specifically to potential volunteers, to organizations in need of volunteers, and to healthcare professionals. Pixeldust made a unique video for each targeted group.
The videos show how simple the tool is: organizations list opportunities, from single-day events to ongoing projects, and volunteers find the ones that match their skills and interests.
Stills
