Work/Case study

A&E – Florida Heat

ClientA&E
ProjectFlorida Heat
Production partner
Timecode00:00:00:00
01 — Overview

Pixeldust created the graphics package for A&E's Florida Heat, from Live PD producers Big Fish Entertainment.

The producers of the incredibly popular “Live PD”, Big Fish Entertainment, reached out to Pixeldust in need of a graphics package for their new show Florida Heat. The new law-enforcement show airing on A&E presents the direct correlation between crime rate and the scorching heat in Florida.

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02 — The work

The work

Client brief

Big Fish Entertainment, the producers of Live PD, asked Pixeldust for the graphics package for Florida Heat on A&E. The title has a double meaning, heat as temperature and as slang for police, so the graphics had to balance both, with bold colors, heat maps and police imagery that reflect Florida’s diverse regions.

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A pop-up book open

The open sets the style for the whole show: bright, bold backgrounds celebrate Florida, from gator country to swamps and suburbs, punctuated by police imagery inspired by real encounters. A 2.5D parallax look flips each scene into the next like a pop-up book, ending on a sizzling title over a Florida beach.

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Heat index overlays

Many encounters happen at night, so Pixeldust designed adjustable overlays that bring the extreme-heat theme into every scene and keep the style consistent across the show.

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Lower thirds and bumpers

The full package also includes lower thirds to introduce key people and bumpers that carry the look into every commercial break.

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03 — Stills

Stills

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