Work/Case study

Ashoka – Lead Young

ClientAshoka
ProjectLead Young
Production partner
Timecode00:00:00:00
01 — Overview

Pixeldust filmed Ashoka's Young Changemakers event and Lead Young storytelling initiative in Washington, D.C.

For two consecutive years, Pixeldust partnered with Ashoka in Washington D.C. to cover its U.S. Young Changemakers Event and its Lead Young storytelling initiative. Over two to three days at Ashoka’s headquarters, the team interviewed each young changemaker, panelist and Ashoka leader, and covered the workshops and panels.

The resulting profiles power Ashoka’s marketing, fundraising and social media, and help each changemaker grow their own venture. To date, Pixeldust has produced more than 30 Lead Young stories.

Watch the film — Ashoka – Lead Young2:47
02 — The work

The work

Raising a changemaker

Lead Young profiles young people who started changing their world early, and the parents, teachers and peers who guided them. Each story shows how empathy, teamwork and new leadership take root, building toward Ashoka’s vision of a world where everyone is a changemaker.

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Made for social

Pixeldust also produced a dozen social media videos that capture the unfiltered, authentic voices of young changemakers: short pieces designed to inspire others to start their own journey.

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03 — Stills

Stills

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