Pixeldust's third promo for IUCN's #NatureForAll, created for the LOVE #NatureForAll campaign.
#NatureForAll is a global movement created by the International Union for Conservation of Nature (IUCN) to inspire love of nature. It is built on a simple idea: the more people experience, connect with and share their love of nature, the more support and action there will be for its conservation.
The work
After two hit promos for #NatureForAll, IUCN’s Commission on Education and Communication asked Pixeldust for a third, for the 2021 LOVE #NatureForAll campaign. The video had to open in a dark tone and lead into the new LOVE theme, look different from the first two, and come with graphics that could be translated for an international audience.
What better symbol for the love of nature than a heart-shaped planet? Drawing on years of creating 3D shots of Earth from space, Pixeldust’s CGI team rendered the heart-shaped globe from multiple angles. Two font styles mark the shift from the dark opening to the bright LOVE theme, with type chosen to support accented letters for viewers everywhere. The video has since been translated into more than forty languages.
Stills
