Pixeldust created a 60-second 3D product animation, product renders and AI commercials for the NewBioRx peptide pen launch, built from a photoreal 3D model of the real product.
For the launch of its peptide pen, NewBioRx needed the product to look like a premium, precision-engineered object before most customers had held one. Pixeldust built a photoreal 3D model of the real pen and used it to create a 60-second 3D product animation for the launch, plus a series of product renders for print and web ads, so every placement shows the same pen.
From digital twin to launch
NewBio Rx supplied a set of production pens, and Pixeldust modeled a photoreal digital twin from them, matched to every label, seam, finish and component. Health and wellness buyers notice when a product shot looks invented, so accuracy came first, the same standard we bring to all our product visualization and medical animation work. The 3D model was animated through a hybrid pipeline. Traditional CG animation gave us exact control over the product, its lighting and its camera. Our proprietary AI workflows and APIs gave us speed and range: more looks and more variations in less time.
The pen stands alone on a black stage under a single hard spotlight, its matte-black body and orange label lit like a luxury object rather than a medical device. Because it is a digital twin, the camera goes where a physical shoot cannot: tight passes across the label and clicker, the needle in macro, and a transparent cutaway that reveals the cartridge inside with its dose markings. The launch video leads the NewBioRx Founding Member site.
The same 3D model produced a full set of finished product renders for print and web ads, from the standing hero pen to floating angles and macro details of the clicker and needle. Every ad matches the film frame for frame, so the launch reads as one system.
The pen went on to star in NewBioRx’s AI video production work. Peptides sit in a carefully watched category, so the work never claims results. It uses metaphor instead. In Sword in the Stone, an AI commercial created entirely through our proprietary AI workflows and APIs, a hero passes over the legendary sword for a NewBioRx pen, and the glow says the rest. We also produced a 4-minute product walkthrough film. A real doctor walks members through the pen and its dosage, and AI character replacement moved his studio performance into a high-end NewBioRx lab.
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