Aerial view of Plaza Gastronómica in Monterrey at night, with programmable lighting, the Vortex sculpture and food trucks
Work/Case study

Plaza Gastronómica

ClientGovernment of Nuevo León
ProjectPlaza Gastronómica, Monterrey
Timecode00:00:00:00
The brief

A city block Monterrey comes home to.

Nuevo León’s Secretariat of Infrastructure wanted to give the people of Monterrey a park experience on par with the world’s best, and make it free for everyone. Pixeldust designed the technology that turns a downtown block beside the Palacio de Gobierno into a place people choose to spend their evenings: light, water, music, a memorial to those lost to COVID-19, and a sculpture that has become the plaza’s signature.

DeliveredProgrammable LightingPixel LED color across trees, canopies and walkways
DeliveredDancing FountainsChoreographed jets, lit from below and timed to music
DeliveredVortexA sculpture designed by Pixeldust for the plaza
DeliveredSound & WiFiMusic across the park and WiFi for 1,000 visitors
The Concept

A first-class park, free for everyone

From the first proposal to opening night, the idea stayed simple: give the city an evening out that costs nothing to enjoy. Pixeldust worked side by side with the Secretariat of Infrastructure and its team, from early design through installation.

Every day, about a dozen food trucks park along the edge, each with a different menu. Families carry their dinner to the tables in the middle of the plaza and stay for the fountains, the lights and the music.

Families under the canopy at dusk, with Cerro de la Silla on the horizon.
The Film

The plaza after dark

A night at Plaza Gastronómica, from the air and from the fountain floor.

Plaza Gastronómica, Monterrey, Nuevo León · 2:33
The Sculpture

Vortex

At the entrance, Vortex twists a series of square steel frames into a spiral, so the sculpture seems to turn as you walk through it. Pixeldust designed it for the plaza, and it was part of the plan from the very first proposal. LED lines set into each frame change color with the rest of the light show, and Vortex has become the image people take home.

LED lines run the length of each steel frame.
Vortex, seen through the fountain jets.
Programmable Lighting

Light you can program

Pixel LED fixtures wash the trees, canopies and walkways in color. Every scene is programmable, so the plaza can glow purple one night, celebrate a holiday the next and change again for a special event, without anyone touching a fixture.

From above, the whole plaza reads as one lighting design.
Fountain jets in front of the historic tower next door.
Dancing Fountains

Water that keeps time

Under the canopy, jets rise straight from the pavement in choreographed patterns, lit from below and timed to the music. When the water stops, the floor becomes open space again, and kids wait for the next show to start.

Because the jets sit flush with the paving, the fountain never closes off the plaza. It is a stage when it plays and a gathering space when it rests.

Sound, Connection and Food

Built for a whole evening

Music everywhere

A sound system carries music across the entire park, so the fountains, the lights and the tables all share one soundtrack.

WiFi for 1,000

Public WiFi keeps up to 1,000 visitors connected at once, so a night at the plaza is easy to share.

A dozen food trucks

Food trucks arrive every day with a different menu, and the tables in the center turn dinner into an outing.

By day, visitors stop to read the tribute and leave flowers.
The Memorial

A light for those we lost

On its own small grounds beside the plaza, a tower of LED screens stands in tribute to the health workers and citizens of Nuevo León who lost their lives to COVID-19, and in gratitude to everyone who faced the pandemic. At night, its screens burn with an eternal flame.

Two searchlights at the memorial send beams 1,000 meters into the sky, a line of light that can be seen across the city.

At night, the screens become an eternal flame.
From above, a searchlight beam rises from the memorial.
The Photo Spot

Where Monterrey celebrates

The plaza quickly became one of the city’s favorite places for photos. Students come on graduation night, couples on their wedding day, and quinceañeras arrive in full gown to have their pictures taken under the lights.

It is the best measure of the project: people chose this plaza for the biggest days of their lives.

Uplit trees and the Nuevo León sign along the plaza walkway.

“A place that brings people together, built for the people of Monterrey.”

Why We Love This Project

Most of our work lives on screens. Plaza Gastronómica lives in the city, and every night it fills with families, friends and celebrations. That is what location-based experiences are for.

The plaza sits beside the Palacio de Gobierno, next to Plaza Cultural, where Pixeldust also designed the lighting and technology. That story is coming soon.

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