A graphics package by Pixeldust for the Travel Channel relaunch of Ripley's Believe It or Not!, produced with Texas Crew Productions.
Texas Crew Productions reached out to Pixeldust in search of a graphics package for their relaunch of the tv series Ripley’s Believe It Or Not. Airing on the Travel Channel, this show continues Robert Ripley’s legacy and reveals even more of the world’s wonders and astonishing real-life stories.
The work
The client wanted a modern take on the Ripley’s logo for a 3D title reveal that matched the weird and unusual theme of the series. Pixeldust created concepts that included eye-catching kaleidoscope effects, juxtaposed collages, double exposure and archival footage. The client selected the archival footage concept, as it told the story of Ripley’s through the past 100 years.
Pixeldust’s first challenge was to combine the flat look of the title sequence with the dynamic 3D space of the title. Through color grading, the animators emphasized a unique green-red look while keeping the well-known look of the Ripley’s brand. The team showed the journey through time by gradually adding color through the sequence.
Beyond the title reveal, Ripley’s needed 3D graphics to explain the science behind some of the greatest “believe it or nots.” Each graphic matched the title’s grain and parchment textures, while different animation techniques brought each peculiar story to life.
From the physics behind slicing a vegetable with a playing card to the dangers of sword swallowing, the graphics gave audiences a clearer understanding of each remarkable feat, and left them wanting more.
Stills
