Discover how animated workplace training videos can communicate sensitive topics clearly, effectively, and at scale.
NewPoint Strategies and Pixeldust joined forces to relaunch the “Who Does That?” workplace training videos. Designed for millennials, these animated videos are engaging, fun, and relevant to today’s generation of workers.
The work
NewPoint Strategies offers consulting and training on workplace issues such as diversity, equity, inclusion and sexual harassment. Together with Pixeldust, it relaunched its Who Does That? training videos in a new animated style designed to engage a younger workforce.
The original plan paired animated scenarios with live footage of a coach. The team chose to animate both instead, keeping the series consistent from start to finish and opening up a wider choice of voice talent.
Pixeldust’s illustrators designed many options for each character, varying age, body type and clothing, to reflect the diversity of today’s workplace.
As a dialogue-driven series about sensitive topics, careful attention went into facial expressions and body language, so every moment lands with the right tone.
Stills
