Animated Advantage at Trade Shows – Pixeldust Studios – Blog

Another way to ensure notability among attendees is to provide an experience that your potential customers will remember and talk about after. The Pipeline suggests, “Create an experience. Don’t just talk at your prospects, get them involved!” One way to bolster engagement is through virtual experiences using VR and AR technologies. VR employs animation to help immerse the audience in a new world where they can interact directly with your product or whatever else you may want to highlight from your company. In contrast, AR tech brings your product into your client’s world, where they can test it out with a 3-D virtual model.  After they download the AR experience at your booth, attendees can even take it with them as they move around the convention, spreading the word about your company as they go. Both types of alternative reality tech will give your clients a chance to engage with your company in a cutting-edge and memorable way.

The Pixeldust Virtual Conference Software provides an example of the type of user-driven virtual experience that allows for immersive audience engagement. Through animation, these experiences allow the audience to envelope themselves in an alternative reality and interact with their surroundings. There are even options that allow your booth’s attendees to customize their avatars and interact with your virtual employees.